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Boots on the ground

With over 35+ years of experience in the tech world, I know what it takes to start up, reshape, scale, close down, and acquire businesses around the world. My experience comes from living in the US for several years as a European entrepreneur where I started new businesses and improved existing companies in the tech industry. Once back in the Netherlands, I supported several international companies with the same ambition to grow internationally. I’ve made the same mistakes many companies still make, and I’ve learned many lessons. I’ve been there. Boots on the ground.

I guide leaders to expand their business and to live their American dream all over the world. My specialization is US expansion.


There are many European tech companies with the ambition to expand their market in the US. I’ve seen and still see that most of these companies have great difficulty truly getting  a foothold oversees. Despite the huge market this great country has, I still see companies falling into the same pitfall. As a result, after major investments, a few years later companies decide to take a step back.

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